We've Been in Your Shoes

Two B2B SaaS Operators who help you scale more efficiently.We offer: Fractional RevOps Leadership. Fractional BDR Leadership. GTM AI Services.

What Separated the Teams That Won

Across a combined 5 hypergrowth B2B SaaS companies, the same three things set the aligned teams apart.

The teams that won shared one definition of a good account

Sales, marketing, and success all worked the same definition of "good-fit," tracked the same way. When that definition lived in three different heads instead, every team quietly pulled in a different direction.

Alignment held when the ICP kept up with the market

The companies that stayed aligned re-tuned their ICP as the market shifted, the product evolved, and new data came in. The ones that aligned once watched that alignment decay within a quarter.

The ICP worked best as an operating rhythm

The strongest teams treated their ICP as a living system, tuned continuously. Most companies wanted that, but lacked the tracking, hygiene discipline, and expertise to run it once or twice a year, let alone every week.

Here's what we realized:

Everything a company does should be rooted in their ideal customer profile. But the vast majority of companies don't have the systems to make ICP tuning a continuous operating rhythm.

Our Insight

Leading BDR and RevOps teams in the trenches taught us something critical.

Jack's experience leading BDR organizations at Red Canary, AgentSync, and Cortex revealed a brutal truth: targeting and GTM alignment is nearly impossible without continuously analyzing the attributes of your customers, prospects, and opportunity data.

You can't just "set and forget" an ICP. Markets change. Products evolve. What worked six months ago stops working. But most companies don't have the data infrastructure or analytical horsepower to keep up.

Alex and Jack worked together at AgentSync, experiencing blitzkrieg-paced growth firsthand and know that we provide the expertise to get your GTM team firing on the right accounts.

We knew there had to be a better way.

So we built it.

What We Built

A productized service that solves the ICP drift problem.

1

Grounded Analysis

Goose analyzes your customer, prospect, and opportunity data to identify the patterns and the drift, with the evidence behind every read.

2

Living ICP

Your graded accounts land back in your CRM on your sign-off, with no more once-a-year spreadsheet exercises.

3

GTM Alignment

Everyone works from the same ICP, in the tools they already use every day.

Meet Goose, your GTM Wingman.

Making ICP tuning a continuous operating rhythm, so your GTM teams can stay aligned and keep winning.

See How It Works

Meet the Founders

Two operators who've been in the trenches of hypergrowth B2B SaaS.

Alex Mair

Alex Mair

Founder

• Former RevOps at AgentSync (unicorn insurtech)

• Built systems and processes to scale GTM operations through rapid growth

• Experienced firsthand how ICP drift kills GTM Alignment and Outcomes

• Expert in Salesforce, data operations, and GTM infrastructure & Tools

alex@fabricantgtm.com →
Jack Klingbiel

Jack Klingbiel

Co-Founder

• Led BDR teams at Red Canary, AgentSync, and Cortex

• Scaled outbound motions from 0→1 at multiple hypergrowth companies

• Deep expertise in prospecting, pipeline generation, and ICP-based targeting

• Experienced at implementing and applying AI for GTM Teams

jack@fabricantgtm.com →

We grappled with ICP-drift our entire careers so we built how to best solve it. Now you don't have to.

Let's Fix Your ICP Drift

Start with our free assessment to see where drift is hiding in your pipeline.

Take the ICP Assessment Schedule a Call